Hi, I’m Shrutika Varshney — a product designer with 4+ years of experience crafting real-world interfaces across fintech, AI, and e-commerce.

My design approach is rooted in the IDEAL problem-solving model —
Identify, Define, Explore, Act, Look back — by Bransford & Stein. It helps me stay thoughtful, curious, and iterative.

I actually started my career in fashion design (yes, moodboards and fabric swatches).
During COVID, I discovered my real interest: solving problems mediums changed!

I’m a first-gen designer and immigrant, and I recently completed my MS in User Experience & Interaction Design.

Does that shift make sense? Totally.
Turns out, skills like visual storytelling, empathy, and creative problem solving translate beautifully into product design.

Along the way, I’ve learned to work with:

• Information architecture

• The HOOK model

• Gamification techniques

• Accessibility standards

• And a much sharper lens for designing with clarity and care.